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Since personal and professional coaching is a relatively new concept, there is sometimes confusion about exactly what it is and how it works. Articles listed below from a variety of perspectives.

8/6/02 USA Today
Life coaches all the rage
 
3/3/01 USA Weekend Online
Good-bye couch. Hello, coach.
 
1/28/02 Atlanta Business Chronicle
Coaching enhances personal, professional lives
 
10/96 Fast Company
Wanna Be a Player? Get a Coach!
 
 

Why Coaching?

"Part therapist, part consultant, part motivational expert, part professional organizer, part friend, part nag - the personal coach seeks to do for your life what a personal trainer does for your body."

- Kim Palmer,
MINNEAPOLIS-ST. PAUL
STAR-TRIBUNE,
5/26/98

"Got a nagging feeling that your life could be more fulfilling? Want to change direction but aren't sure how to do it? Here's how to jump start your new life today…Hire a personal coach."

- MODERN MATURITY,
January-February 2000

"How do you define success? That's not a trick question, and there are no wrong answers. For some, obviously, success means money. Others rate emotional happiness as being more important. Yet others rate popularity above all else. Regardless of how you define success, an emerging specialty called 'success coaching' (also known as personal and professional coaching) offers the chance to visualize your highest goals and stay on track to achieve them."

- CENTRAL NEW YORK
BUSINESS JOURNAL,
5/25/98



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